Aaron Kelly

Partner, Signal Foundry

Aaron is the builder behind Signal Foundry. He turns fragmented industries, messy workflows, and scattered data into vertical intelligence platforms operators can actually run a business on.

After more than two decades building inside digital strategy, commerce, and vertical markets — including a successful digital agency exit in 2023 — Signal Foundry is his next move: find the broken workflow, extract the signal, and build the operating layer the market is missing.

Thomas Obrey

Partner, Signal Foundry

Co-founder of PixelMEDIA, later RafterOne, acquired by IPG, Thomas built and led one of the most respected product design and commerce practices in the ecosystem. He brings what few advisors can: genuine operator experience, a builder's instinct, and the hard-won perspective that only comes from having done it, at scale, for 30+ years.